Bjork makes music interactive

Bjork isn’t one to remain in musical stasis for too long. She’s often placed in similar categories as artists like Bowie and Madonna in terms of constantly recreating their sound and challenging boundaries. Her new album is no different.

At a UTalkMarketing presentation on digital trends at Disney yesterday I was introduced to Bjork’s latest app album. She is flying the flag for the music industry in trying to create an experience which is so much more than an isolated oratory occurrence. Harkening back to the heyday of the vinyl – where listening to music was more of an immersive experience – Bjork commands full sensory attention in this project.

But this viral can give you more of an idea of Bjork’s vision.

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