Is QR code marketing here to stay? (infographic)

Just ahead of eBay’s launch of its London-based physical shop (purchasing is made possible thanks to QR codes) the time seems suitable to take a wry look at the history of the QR code. Will they ever catch on with the main stream? Research suggests that users may recognise the analogue symbol, but very few have actually scanned one. With the increasing popularity of augmented reality within marketing, has the industry moved so fast that QR code technology has become defunct before fully experienced? Could there be a place for it as the cheaper, less cutting-edge, out-of-town second cousin to augmented reality? Only time will tell.

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