Mobile marketing spend: Infographic

Apparently news broke last week that there are 900 million users of mobile phones in India. Nokia’s dominance in Asia and the Americas is never been stronger. Couple this with the population recently surpassing the seven billion mark, and it makes sense why many CMO’s turned their attention to mobile marketing a while ago. This infographic has a look at where advertising budgets are being spent, taking special interest in mobile marketing. Of particular resonance is the statistic that US mobile advertising spend has increased by 75% since 2009, and is predicted to reach $2.3bn by 2013. If this is anything to go by then the growth in mobile marketing is far from reaching its plateau.

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