Rihanna and Nivea partner for AR campaign

Want to hold Rihanna in the palm of your hand? All you need is the new Nivea foundation, thanks to augmented reality and Blast Technology. This week an app went live offering users this truly interactive experience. By scanning the lid of the Nivea product Rihanna appears to emerge from the lid of the cream, singing her latest hit “California King Bed”. Particularly thrifty enthusiasts are able to scan the Nivea website and avoid actually buying the product to see the super star come to life. There’s more to learn from this campaign than that Nivea users are foundation-wearing Rihanna fans.

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