The social media metrics of top tech companies

Ahead of this week’s LeWeb ’11 Tech conference in Paris, this table was released dishing the social stats on 15 of the top tech companies. SocialBakers, the social measurement organisation, has collated the data from the delegates, comparing Facebook, Twitter and Google+ statistics.

It holds some quite interesting surprises. Not so surprisingly, though, is Facebook’s (the company) dominant fan base on Facebook. However, this contributes to that constant bone of contention; how much is a Like or a Fan really worth? That’s why column three looks at the average engagement rate. What they found here was that users had a twice as high engagement rates with Google (company) on Facebook, than Facebook (the company) was given on Facebook.

This table may go some way in clarifying matters.

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