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5 Stupid Social Media Mistakes
VeInteractive | March 7, 2012
1. Expecting ROI Right Away
You wouldn’t expect to stand outside with a sign selling your product and make an incremental amount of new sales that same day, so don’t assume the same with social media. The nature of networking is that it takes time, and with that time comes the importance of your inner-patience. Keep in mind the typical social media campaign can take six months to one year to see sales. That way, you aren’t setting yourself up for disappointment or making any desperate decisions.
2. Too Much Automation
Certain services allow simple cross-posting to multiple social media platforms. While this helps to avoid a substantial amount of manual effort, it is important to pay close attention to the content you are sharing. For example, avoid @’s and #’s if you are posting to Facebook, and using the word “Like” when talking to your tweeps. Not only will they catch on quickly if you don’t stay consistent, but it can have a negative impact on the integrity of your image.
3. Robot Talk
One of the best parts of social media marketing is the freedom it was founded on. That in mind, the absence of anything human (such as a one-way voice or one-to-many message broadcasts) can be detrimental to your cause. The inability to actually listen to conversation and respond accordingly can leave your brand looking overly self-involved and down right rude. Avoid excessive link sharing and article headlines.
4. The Cold Shoulder
it is important to respect users’ right to connect. Regardless of if it’s an infatuation or a lack of verse, remain cognizant of all acknowledgement you receive in the social space. Keep their good will in mind even if they aren’t an active participant. In other words, don’t unfollow out of frustration. All tweeps and fans consciously decided to give you a chance, so it’s your turn to have faith in their follow.
5. Overly Egotistical
Don’t let your ego get in the way of your goals. If someone praises your personal brand, a retweet of self-promotion can be both rewarding and beneficial. Of course you want others to see what people are saying about you. On the other hand, avoid retweeting without additional acknowledgment. Take the time to thank your praisers and keep your self-congratulatory show on the low.
What other stupid social media mistakes have you seen brands make?
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