Building A Website – Five Considerations…

Objectives

It is important that any business starting an online venture considers the objectives in the earliest stages of planning. Understanding the desired result of a website enables you to decide what are the best ways to go about building it. It is worth thinking about the overall corporate goals (for example, to increase sales) and the website goals ( to generate x new customers and x new leads a month) as this immediately helps to identify the user journey and the systems required to achieve results.

Target Audience

Refer back to your core business plan and identify the key audiences you wish to target through your website. Depending on whether you operate on a B2B or B2C level you may wish to consider the age, gender and average online spend of the user; or the industry and economy in which you wish to attract other businesses.

From here, you can segment the audience types to create personas relevant to  geographic location and demographics in order to  categorise their needs. This will allow you to establish more precisely what the user journey should be.

Keywords

An important consideration is how you intend your target audience to reach your website. For example, you may wish to research and pre-decide what keywords your customers will use to search for the information or service your website will provide. Integrating these into keywords into your website build will ensure your website has a higher likelihood of being found in search engines.

Time & Resources

A website takes time and resource to build; it is important to project manage the developments efficiently and resourcefully to ensure you are not spending more money than necessary to have it done.

Management

Remember that a website is never finished. Every business, in every industry must be fresh to remain competitive in their market which is why it is also important to plan ahead in conjunction with your annual marketing.

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