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Digital Marketing Podcast Episode 65 – CIM Social Media Benchmark Wave 2 Exclusive
Target Internet | June 12, 2012
In this episode we have scooped another exclusive for you!
Daniel caught up with Thomas Brown, Head of Insights at the Chartered Institute of Marketing (CIM) to get the low down on the second wave of the CIM’s Social Media Benchmark 9 days before the report is out.
Wave 2 of this important report looks at how marketers are making use of social media and how that’s impacting on the way organizations behave. It looks at social media usage, investment and resources and takes a deep dive into digital capability, skills shortages and talent, plus it takes a timely look at data, privacy and regulatory issues being faced by UK businesses and benchmarks social media listening and monitoring. With data gathered from over 2000 organizations, find out how your use of social media for business stacks up with the rest of the UK before the benchmark report is released this Thursday.
The launch event takes place on the 21st June at Bloomberg London.
Find out more at:
Social Media Benchmark Live! results briefing
21 June 2012 | 09:00-10:25 (UK time)
· Head of Insights, CIM
· Director, Ipsos ASI
· CMO, Bazaarvoice
· CMO UK, Microsoft
· Global CMO, Clifford Chance
· Group Marketing and Chief Digital Officer, Tesco
No cost to attend – register online at http://live.smbenchmark.com
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