Familiarity is the new consistency

The speed of change and innovation among devices and platforms is quickly making brands consider new options in how they present their content and services. Devices (smartphones, tablets, e-readers) and platforms (content, collaboration, social media) continue to diverge rapidly. However, there is also an increasing necessity for services and experiences to converge more decisively. Formerly an aspiration or distant vision, this new experience is a reality that is part of our daily lives.