How to Create a Positive Social Media Reputation

Transparency is required in today’s marketing, especially with social media.  The danger marketers and businesses experience with social and online portals is from the lack of control over the reputation of a business.  Consumers have more opportunities to review and provide strong opinions about a product or company.  The alert every business needs to show is how to develop a strong online reputation while keeping a positive image with social media platforms. 

The development of Web 2.0 and social media created an open invitation for everyone to participate, interact and respond to ideas.  Social media has developed a new way to deliver social information and news, businesses and the top stories and gossip.  More than ever, people have complete control over media and news as well as trends in information that are hitting the headlines, specifically because the platform remains open.  While companies can take advantage of this word of mouth advertising, there is also the need to develop different approaches to building a strong online reputation. 

The complexity for businesses occurs with consumer control and behaviors over social media, specifically with blatant statements related to a brand or product.  An example of this is with a business that had a strong reputation through brand identity.  However, a product was delivered that did not hold the quality.  The customer immediately responded by posting online, leading to responses and reviews from other consumers.  The business, while it held high quality services and products, quickly loses control through the interactions and social information, leading to a slight loss in brand identity.  This is a common problem faced with the use of social media and the information that filters through to potential customers.

Marketers and businesses are required to take this challenge and turn it into an opportunity with social media as a new form of advertising.  Developing specific responses from consumer behaviors that are positive is the secret to creating control over social media.  Businesses can utilize social media and gain a strong reputation over consumer behaviors by using some of the following:

-          Interact daily with customers

-          Optimize existing social media and websites with in – depth information about your products or services

-          Build promotions with customers who have positive experiences

-          Allow your customers to move from basic purchases to loyalty programs

-          Work with your own social media network to enhance the foundation of your business with information and personalization

The interaction of consumer behavior also means marketers need to have a strong and personal response to the behaviors.  As a business responds to and becomes a part of the social media conversation, a different impression is made.  More important, there is the need to have quality checks with the products and services while asking for positive reviews.  The level of interaction and personalization created with social media then develops into creating a strong and positive reputation. 

If you and your business want to develop your social media behaviors, then submit your brief to the Exchange!

Brooke Hart is one of our new blog contributors. The owner of On Target, a company which specializes in offering the Complete Package to clients. Hart began On Target over 6 years ago with an emphasis in writing content for the web. From this foundation, she grew into developing efficient ways to market and work with forming businesses online. Today, On Target works with entrepreneurs and businesses to develop websites, graphics, content and website design.

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