How to increase the visibility of your Facebook business page

By now, you have probably read my previous blog post entitled 12 things every marketer should know about the new Facebook timelines and gained some valuable insight. Reading the blog post above is essential to understanding the changes made to Facebook and how this post can help to increase your page’s visibility. Posting to your Facebook page frequently and asking users to highlight and share your content are only half of the ‘visibility equation.’ Use these tips to make sure your business page is set up properly to achieve maximum visibility.

Manage permissions. First of all, make sure your page is published and accessible to everyone in all countries. Also, check the option ‘People can write or post content on the wall.’ As we know, any time a user writes on your wall, that interaction is displayed in their entire network’s tickers. This is a huge way to increase visibility and offers a great opportunity to engage the user and possibly other users in their network.

Don’t be afraid to let users post to your page. Every post may not praise your great product or services, but it does give other users a chance to see how you deal with customer service issues. Whether or not customers post negative comments to your Facebook page, they will spread the word about bad service so it’s best that you are aware of it and solve the problem quickly. You can use the ‘Moderation Blocklist’ and ‘Profanity Blocklist’ to help control spam and other content posted by your users.

Basic Information. Correctly categorize your business page and include an address to enable ‘Check In’ and location services. Completely fill in the fields for your brand’s description, mission statement, and contact information. Facebook allows for personalization of your brand’s username. The username becomes the URL to your brand page so choose wisely and be consistent.

Profile picture. Your profile picture is a direct reflection on your business and should be clear and consistent with your brand’s overall image. Using a customized QR code as your profile picture is a great way to pique your audience’s curiosity and increase engagement.

Apps. Include photos, videos, events, and customized tabs to increase engagement and visibility. This is a great way to show your portfolio, product demos, and tabs that gather information and encourage lead generation.

Insights. This is the place to go to understand user activity such as the number of ‘likes’ and post views. This information should help you decide what types of content your audience responds to and what to post in the future to increase engagement. You can also create ads in the insights section. This process is similar to setting up a Google Adwords campaign. Since Facebook collects user data for you, they provide many more targeting options such as age, sex, relationship status, level of education, and even company name. Other demographic options include ‘precise interests.’ In this field, you can enter specific keywords that can be found in target audiences profile such as “cooking” or “reading.”

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Tonya

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