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Post-game report: Super Bowl XLVI and social advertising
Christine Mauro | February 14, 2012
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The first time the NY Giants won the Super Bowl, Mark Zuckerberg was just two years old. But this is 2012. Social media strategies are no longer a nice-to-have for brands. In order to stay relevant and be part of the conversations, companies must invest in their social media budgets, as evidenced by the frenzy created this year by brands electing to preview their Super Bowl ads online.
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