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Social Media and E-commerce
VeInteractive | April 18, 2012
All successful brands understand that in order to create and maintain relationships, they must communicate well with their audience. When it comes to e-commerce, an integrated social media marketing strategy can help your site increase awareness, attract new traffic, build better relationships, create more loyal customers and gain market intelligence about customers in your industry.
Sound interesting? As an e-commerce company that has experienced the exponential increase in social media users first hand, Ve truly understands the importance behind social media. That’s why we decided it would be helpful to share our strategy and speak to our successes in the social space.
As a full-service social media marketing provider, Ve sees the value in the following activities to increase revenue for our social clients. Obviously every company’s social media strategy will be unique, but the first step in establishing one is deciding upon your client’s specific goals and objectives. Once expectations have been identified, it’s time to execute the strategy with the following scenarios.
Perhaps one of the most historic approaches to social media marketing is pushing out content pertaining to your brand. This is a widespread practice across all industries and, even to this day, represents the majority of infrequent social strategies across all networks. While the occasional announcement of new content such as a blog post or press release is important in generating awareness and presenting industry expertise, there are alternative approaches that can also effectively increase traffic to your site.
Dialogue, Not Monologue
The ability to monitor industry-specific keywords through a variety of social media channels allows for the opportunity to engage with prospective customers who would otherwise be unidentified. For example, if you are managing a client in the beauty industry, you might monitor keywords such as “makeup”, “sunscreen”, or “shampoo”, just to name a few. Monitoring appropriate keywords gives companies the ability to respond to a customer with a specific interest in your product.
Depending on the size of your business, brand monitoring might be one of the most valuable aspects to a social media service. With the ability to see what people are saying about your brand first hand, you have the opportunity to target geospecific markets, offer unavailable products or services, and even engage with an unsatisfied customer. The possibilities are endless when you have insight into who, what and where your brand is being talked about.
The combination of industry expertise, proactive marketing and reactive engagement satisfy a general range of scenarios presented in social media. Each scenario has different situations, all of which, when handled appropriately, can lead to increased traffic, loyal fans, happy customers, new leads, improved sales and even better search results.
If you’re interested in learning more about how Ve Interactive can help you leverage a strong social media strategy, please contact us at firstname.lastname@example.org.
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