The F-Commerce Handbook, New Book by Paul Marsden and Paul Chaney

It’s time to let the proverbial cat out of the bag. Along with Dr. Paul Marsden, editor of Social Commerce Today, I’ve just written a new ebook called The F-Commerce Handbook: 10 Secrets for Unlocking the Sales Potential of Facebook, published by McGraw-Hill. It’s available in Kindle and Nook editions and will soon be available in Print On Demand (POD), too.

It is also the digital precursor to a more comprehensive print book, also published by McGraw-Hill, that will be made available later this year entitled The Social Commerce Handbook (Amazon, Barnes & Noble), and is available for pre-order.

Here’s the blurb…

Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.

The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.

The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts.

• Capitalize on impulse purchasing
• Get customers emotionally involved with your product
• Use social media as an “experience delivery mechanism”
• Create powerful social incentives
• Make customers feel indebted to buy from you

Facebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning “Likes” into “Buys.”

Paul Marsden is the lead author and the person primarily responsible for the content. He was gracious to allow me to have a hand in its development as well, a gesture for which I am completely appreciative.

McGraw-Hill published my first book, Realty Blogging, which I co-authored along with my dear friend Richard Nacht, and it’s nice to hook up with them again. Our editor, Donya Dickerson, and her team have been great to work with.

We look forward to a strong number of sales of the ebook and I encourage you to get your copy from either Amazon or B&N. Buy some for your friends while you’re at it, too!

For media inquiries, please contact either Paul Marsden or me.

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