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The Social Commerce Handbook Puts End to Social Media Hype
Paul Chaney | September 26, 2012
The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales, is now available for purchase.
Co-authored by the very smart Paul Marsden, editor of Social Commerce Today, and me, it effectively ends the hype over how social media can be used for sales. It is the FIRST book to deal specifically with social commerce written for the North American audience to be published by a major publisher – McGraw-Hill. (Huge props to out editor Donya Dickerson and her team.)
The book distills the real-world experience of successful social commerce businesses – from Apple to Zappos – into 20 secrets for turning “Likes” into “Buys” and addresses topics like:
- The power of social utility
- The appeal of social gifting
- The importance of social curation
- The role of social status
- The value of social intelligence
We present numerous case studies from leading brands, and include tips on how to get started using social commerce.
While much of the content focuses on larger retail companies, the book has broad appeal. Its pages contain advice everyone from owners of small business to CMOs of large brands could put into practice.
Here’s an excerpt from the introduction that explains its premise:
“This book is our answer to the question of how to shift stock with social media. It is a practical handbook for businesses and brands looking to sell with social media. In twenty short Chapters, we’ll reveal proven secrets for turning social media into sales.
“These secrets are not ours; they come from the inspired innovators in this field, and from some of the smartest brands and businesses on the planet. Their ideas were born on the battlefields of business and then merely reported by us in Social Commerce Today, the industry journal on social media in sales. In The Social Commerce Handbook, you’ll find 20 solutions for shifting stock with social media that work.”
Social commerce is a hotly debated topic. I believe The Social Commerce Handbook can lay some of that controversy to rest. Paul and I are pleased to bring it to you.
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