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The trust imperative for Chinese brands
Cecilia Yu | October 27, 2011
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Posted in Baidu, brand experience, brand experiences, Brands, BrandZ, China Construction Bank, China Mobile, Chinese brands, Chinese consumers, Chinese economy, consumer experiences, customer service, domestic market, Global, global brands, ICBC, retail experiences, Sina Weibo, social media, touchpoints, trust
If you were to type the word “China” into a search engine, you’ll likely see a number of boldface headlines declaring the strength of the Chinese economy and its breathtaking growth. China is without a doubt a rising power, one of the most exciting marketplaces in the world, and an emerging battlefield for brands.
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