The UK’s Recipe for E-commerce Success

It’s Pancake Day in the UK, so here’s some good news that proves online retail is anything but flat: Internet sales crêped up in January. According to a report by The Office for National Statistics, January e-commerce sales averaged £640.4m per week, representing 11.9% of all retail sales (excluding automotive fuel) and a year on year increase of almost 40%.

An unquestionably difficult economic market has left many online merchants battered, but most are far from beaten. Internet retail has picked up another 2% of the total market, in the last 12 months, as part of an 8% rise over the last four years.

The UK is now Europe’s leading e-retail economy, and the second in the world after the USA, with annual sales estimated to be upwards of £68bn.

So here’s the UK’s recipe for e-commerce success:

1. Take 51m internet users and reduce to 32m online shoppers, then stir in an average basket-value of £137.

2. Whisk online sales growth rate until it reaches 16%, then add to mix.

3. Strain through a conversion rate of 3.9%, then flip and retarget your abandoning consumers with Ve Interactive email remarketing, until satisfied.

4. Sprinkle with m-commerce, to suit the tastes of the UK’s 22m mobile internet users.

5. Divide up into more than 1bn parcels and send to internet users spending £1500+ per year online.

So there it is, if you’re an online merchant in the UK, the figures stack up. If you want help increasing your share of the spoils with a patented Ve Interactive shopping-cart abandonment solution, or want advice on how to increase your conversion-rate with SEO, improved website design or through content and social media, don’t hesitate to get in touch.

From all of us at Ve Interactive, happy Pancake Day!

Leave your reply

Click here to cancel reply.