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Why Engagement is Better than Followers
VeInteractive | August 20, 2012
Twitter is the one of the fastest growing social networks. It has been become an essential tool for broadcasting one’s message to both existing audiences as well as potential customers. A company can use Twitter to post news, updates, and to promote potential products or services in real-time.
A retweet is when one of your followers re-broadcasts your post to his or her followers. Other websites and blogs (aside from Twitter) also offer the option to retweet your comments. This may increase awareness of your company and traffic to your website. Retweets are important to your business and making connections with others as they demonstrate active engagement with your audience.
The most important benefit of being retweeted is the promotion of your Twitter channel, and often by default your website. Engagement matters more than followers. Why? If your content is deemed interesting or important enough to be retweeted, you are more likely to be viewed as being influential and knowledgeable.
In addition to promoting your company, retweets also function as an endorsement of your company’s services and products. A larger swath of potential customers will also see your content, which is a great way of broadcasting your brand to the media and expanding your contacts.
A retweet is even more powerful that a standard tweet because it suggests the post has resonated enough with someone to encourage him or her to share it with his or her followers. Being retweeted with quality information regularly is a great way to enhance your reputation and establish your authority.
In conclusion retweets matter! Here is a summary of the reasons why:
- They can translate into an increased number of subscribers because your message will reach more people than just your followers.
- Help you better compete with competitors in your industry.
- Increase your visibility and reach within the online community – including your search engine rankings.
- Enable you to establish relationships with new people (e.g. potential customers, people of influence, etc.)
- If other people retweet you, they are giving credit to your valuable content, which increases your own credibility.
So if you’re not engaging on social media, you’re missing out. Let us know your experience with retweeting on Twitter and how it has helped you or your company.
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