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114 Pinterest statistics
TopLineFounder | June 19, 2012
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Posted in pinterest, pinterest stats, Social Stats
Updated 17/06/2012
| Statistic | Details | Date | Country | |
| 2.15% | of Pinterest users work in Management | Jun-12 | Global | Check our sources |
| 3.69% | of Pinterest users work in Healthcare Support | Jun-12 | Global | Check our sources |
| 4.07% | of Pinterest users work in Education, Training and Library | Jun-12 | Global | Check our sources |
| 4.51% | of Pinterest users work in Sales and Related | Jun-12 | Global | Check our sources |
| 12.73% | of Pinterest users work in Office and Administrative support | Jun-12 | Global | Check our sources |
| 24.82% | of Pinterest users claim to be Democrats | Jun-12 | Global | Check our sources |
| 25.34% | of Pinterest users claim to be Republicans | Jun-12 | Global | Check our sources |
| 36.20% | of Pinterest users claim to be independent | Jun-12 | Global | Check our sources |
| 4.70% | of Pinterest users have cycled in the past 6 months | Jun-12 | Global | Check our sources |
| 5.10% | of Pinterest users have golfed in the past 6 months | Jun-12 | Global | Check our sources |
| 6.50% | of Pinterest users have been bowling in the last 6 months | Jun-12 | Global | Check our sources |
| 10.30% | of Pinterest users have swum in the last 6 months | Jun-12 | Global | Check our sources |
| 10.70% | of visitors own a Toyota | Jun-12 | Global | Check our sources |
| 18.05% | of Pinterest users own a Chevrolet | Jun-12 | Global | Check our sources |
| 23.58% | of Pinterest users own a Dodge car | Jun-12 | Global | Check our sources |
| 11.07% | of Pinterest users prefer using American Express | Jun-12 | Global | Check our sources |
| 12.54% | of Pinterest users prefer using Discover | Jun-12 | Global | Check our sources |
| 27.27% | of Pinterest users prefer using Mastercard | Jun-12 | Global | Check our sources |
| 30.51% | of Pinterest users prefer using Visa | Jun-12 | Global | Check our sources |
| 4.10% | of Pinterest users have travelled to New York City in the last 12 months | Jun-12 | Global | Check our sources |
| 4.20% | of Pinterest users have travelled to Chicago in the last 12 months | Jun-12 | Global | Check our sources |
| 5% | of Pinterest users have travelled to Las Vegas in the last 12 months | Jun-12 | Global | Check our sources |
| 6.40% | of Pinterest users have travelled to Florida in the last 12 months | Jun-12 | Global | Check our sources |
| 12.12% | of Pinterest users have travelled to Disney World Orlando in the last 12 months | Jun-12 | Global | Check our sources |
| 18.60% | of the total audience travelling to Disneyland Orlando are reached by Pinterest | Jun-12 | Global | Check our sources |
| 3.21% | of Pinterest users chose the SyFy channel as their favourite television channel | Jun-12 | Global | Check our sources |
| 3.31% | of Pinterest users chose the History Channel as their favourite television channel | Jun-12 | Global | Check our sources |
| 4.05% | of Pinterest users chose NBC as their favourite television channel | Jun-12 | Global | Check our sources |
| 5.18% | of Pinterest users chose CBS as their favourite television channel | Jun-12 | Global | Check our sources |
| 5.87% | of Pinterest users chose Fox as their favourite television channel | Jun-12 | Global | Check our sources |
| 12.08% | of Pinterest users have read AARP magazine in the last 30 days | Jun-12 | Global | Check our sources |
| 13.31% | of Pinterest users have read Woman’s Day in the last 30 days | Jun-12 | Global | Check our sources |
| 13.64% | of Pinterest users have read Family Circle in the last 30 days | Jun-12 | Global | Check our sources |
| 14.87% | of Pinterest users have read Better Homes and Gardens in the last 30 days | Jun-12 | Global | Check our sources |
| 16.49% | of Pinterest users have read Good Housekeeping in the last 30 days | Jun-12 | Global | Check our sources |
| 52.56% | of Pinterest users have NEVER uploaded photos to a website or blog via mobile | Jun-12 | Global | Check our sources |
| 22.50% | of Pinterest users have used a mobile app in the last 30 days | Jun-12 | Global | Check our sources |
| 25.02% | of Pinterest users have used personal email via their mobile daily for the past 30 days | Jun-12 | Global | Check our sources |
| 42.40% | of Pinterest users have SMS messaged in the last 30 days | Jun-12 | Global | Check our sources |
| 4.39% | of Pinterest users have HTC phones | Jun-12 | Global | Check our sources |
| 4.54% | of Pinterest users have Nokia phones | Jun-12 | Global | Check our sources |
| 5.31% | of Pinterest users have Apple phones | Jun-12 | Global | Check our sources |
| 17.32% | of Pinterest users have Samsung phones | Jun-12 | Global | Check our sources |
| 18.90% | of Pinterest users have LG phones | Jun-12 | Global | Check our sources |
| 19.20% | of Pinterest users have motorola phones | Jun-12 | Global | Check our sources |
| 4.19% | of Pinterest users use the mobile carrier Tracfone | Jun-12 | Global | Check our sources |
| 6.44% | of Pinterest users use the mobile carrier T mobile | Jun-12 | Global | Check our sources |
| 7.89% | of Pinterest users use the mobile carrier Sprint | Jun-12 | Global | Check our sources |
| 16.19% | of Pinterest users use the mobile carrier AT&T | Jun-12 | Global | Check our sources |
| 35.23% | of Pinterest users use the mobile carrier Verizon | Jun-12 | Global | Check our sources |
| 37.81% | consumed wine | Jun-12 | Global | Check our sources |
| 44.06% | consumed beer | Jun-12 | Global | Check our sources |
| 46.55% | consumed liquor | Jun-12 | Global | Check our sources |
| 53.89% | of Pinterest users have consumed alcohol in the last 30 days | Jun-12 | Global | Check our sources |
| 15% | Hubspot’s visitor to conversion rate for Pinterest in March 2012 | May-12 | Global | Check our sources |
| 10% | shoppers referred by pinterest are 10% more likely to purchase | May-12 | Global | Check our sources |
| 94% | increase in click-throughs on pins related to trending topics | May-12 | Global | Check our sources |
| 42% | higher click through rate in tutorial/DIY and recipe pins than other pins | May-12 | Global | Check our sources |
| 80% | increase in engagement for call-to-action pins | May-12 | Global | Check our sources |
| Fastest ever | standalone website to eclipse the 10 million per month mark | May-12 | Global | Check our sources |
| 11 million | unique monthly visitors, and counting | May-12 | Global | Check our sources |
|
11,716,000 |
total unique visitors to Pinterest in 2012 | May-12 | Global | Check our sources |
| 3.60% | as of Jan 2012, Pinterest accounts for 3.6% of referrall traffic | May-12 | Global | Check our sources |
| 30% | of Pinterest users are 24-35 years old | May-12 | Global | Check our sources |
| 97.8 minutes | the average amount of time American users spent on Pinterest in Jan 2012 | May-12 | Global | Check our sources |
| Over 80% | of pins are repins | May-12 | Global | Check our sources |
| 3rd | most popular social network in the U.S. in terms of traffic | May-12 | Global | Check our sources |
| 145% | increase in daily users since the beginning of 2012 | Apr-12 | Global | Check our sources |
| Number 1 | Fastest site in history to break through the 10 milion unique visitor mark | Apr-12 | Global | Check our sources |
| 97% | of the site’s Facebook likes are by women | Apr-12 | Global | Check our sources |
| 4am EST and 4pm EST | Are the best times to post to Pinterest | March-12 | Global | Check our sources |
| 3.60% | Pinterest’s referral traffic percentage | March-12 | Global | Check our sources |
| Over 150% | The percentage reflecting Annual Company Growth since Feb 2011 | March-12 | Global | Check our sources |
| 1.36 million | The average amount of visitors per day | March-12 | Global | Check our sources |
| 17.90% | of Pinterest visitors are aged 45 – 54 | March-12 | Global | Check our sources |
| 22.30% | of Pinterest visitors are aged 35 – 44 | March-12 | Global | Check our sources |
| 27.40% | of Pinterest visitors are aged 25 – 34 | March-12 | Global | Check our sources |
| 17.30% | of Pinterest visitors are aged 18 – 24 | March-12 | Global | Check our sources |
| 4.10% | of Pinterest visitors are between 12 and 17 | March-12 | Global | Check our sources |
| 97% | of fans of Pinterest on Facebook are women | March-12 | Global | Check our sources |
| 2702.2 percent | The amount that the Total Unique Visitors to the site has increased by. | March-12 | Global | Check our sources |
| 15.8 minutes | the average amount of time spent on the site | March-12 | Global | Check our sources |
| 28.10% | of users are well-off $100,000+ annually) | March-12 | Global | Check our sources |
| 50% | of Pinterest users have children | March-12 | Global | Check our sources |
| 68.20% | of Pinterest users are female | March-12 | Global | Check our sources |
| 31.80% | of Pinterest users are male | March-12 | Global | Check our sources |
| Nearly 12 million | Monthly unique visitors | Feb-12 | Global | Check our sources |
| 9 million | Monthly Facebook-connected users | Feb-12 | Global | Check our sources |
| $37.5 million | Pinterest raised this much in funding since October 2011 | Feb-12 | Global | Check our sources |
| 16 | The number of employees Pinterest have | Feb-12 | Global | Check our sources |
| 2 to 3 times% | Pinterest retains and engages new users 2 to 3 times more effectively than Twitter did at the same age. | Feb-12 | Global | Check our sources |
| 3.60% | Pinterest accounts for this much of referral traffic – barely behind Twitter at 3.61% | Feb-12 | Global | Check our sources |
| 10.4 million | the number of users on Pinterest | Feb-12 | Global | Check our sources |
| 97% | of Pinterest users are female, according to Facebook and AppData | Feb-12 | Global | Check our sources |
| 429% | how much the estimated unique visitors increased between September and December 2011 | Feb-12 | Global | Check our sources |
| 98 minutes | according to comScore, how long the average Pinterest user spends on the site per month | Feb-12 | Global | Check our sources |
| more than 145% | how much daily pinterest users have increased since the beginning of 2012 | Feb-12 | Global | Check our sources |
| More than 1/5 | of Facebook users are on Pinterest daily | Feb-12 | Global | Check our sources |
| 25% | of Pinterest users have a bachelors degree or highers | Feb-12 | Global | Check our sources |
| $25,000-$75,000 | the household incomes of the majority of Pinterest users | Feb-12 | Global | Check our sources |
| 25-35 | the biggest demographic of users on Pinterest are women in this age bracket. | Feb-12 | Global | Check our sources |
| 1 hour and 17 minutes | the average amount of time users in the US spend on Pinterest daily – ahead of Twitter (36 mins), Linkedin (17 mins) and Google+ (6 mins) | Feb-12 | US | Check our sources |
| 12 million | users in the US | Feb-12 | US | Check our sources |
| 200 000 | users in the UK | Feb-12 | UK | Check our sources |
| 0.28 | of US users are aged 35-44 | Feb-12 | US | Check our sources |
| 0.42 | of UK users are aged 25-34 | Feb-12 | UK | Check our sources |
| 0.62 | of US users are in college | Feb-12 | US | Check our sources |
| 55% | of UK users are in college | Feb-12 | UK | Check our sources |
| 29% | of UK Pinterest users are in the highest income bracket | Feb-12 | UK | Check our sources |
| 3% | of US Pinterest users are in the highest income bracket | Feb-12 | US | Check our sources |
| 83% | of US users are female | Feb-12 | US | Check our sources |
| 44% | of UK users are female | Feb-12 | UK | Check our sources |
| 13 million | users gained in 10 months | May-Dec 2011 | Global | Check our sources |
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