4 Ways Tablets Will Transition Online Retail

The ever-increasing volume of tablets currently in global circulation foreshadow future consumer expectations of a significantly different ecommerce experience. Therefore, the key focus for ecommerce merchants should be in creating a unique experience based on new content consumed on tablets versus a laptop or desktop experience.

The popularity of tablet applications are evidence of particular user behavior, reflecting highly visual-driven content along with the very tactile nature of it’s interface. This inherently physical interaction involved with the tablet alters it’s experience and anticipates expectations for ecommerce.

That said, there are at least four possible future facilitations that online retailers should be conscious of in the upcoming tablet era.

1. The ability to manually manipulate content will facilitate new features such as 360 degree product viewing, simple to swipe or drag along with high-resolution product images that can be easily zoomed or panned with pinching or stretching motions.
2. Tablet touch interfaces will impact website redesign with wider navigation buttons and larger fonts.
3. One of the most popular applications for tablet users includes digital magazines, thus creating the opportunity for a new ecommerce advertising vehicle.
4. Digital magazines could inspire online retailers to increase or improve their content and entertainment marketing efforts, placing merchants as publishers.

In order to understand the tablet experience and successfully modify marketing efforts accordingly, ecommerce companies must be aware of how users will interact with varieties of content. Considering that these changes could continue to influence site design, features and advertising alone, it’s necessary to acknowledge their importance and operate appropriately.

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