Twitter Business Guide

I was recently introduced to a compact guidebook for businesses trying to get a sense of Twitter. The microblogging site that allows you to update in no more than 140 characters at at time is deceptively complex and nuanced - especially for a newcomer.

This short guide, entitled Twitter Business Guide: Communication and Marketing was written by Jean-Christophe Barré and Dr. Andreas Schroeter and in just 32 pages covers some of the things that may be keeping you and your business away from this platform. [Update February 22, 2012: new version has been embedded below and is available here.]

 For someone who is new to Twitter, this e-book will prove a helpful compass as you begin to explore Twitter. Everything from setting up an account to understanding the vernacular, the difference between communications and marketing with Twitter, and some of the tools you'll need to use to make it effective.

Please feel free to download and share this e-book, and by all means, if you have additional suggestions, please leave a comment. Twitter Business Guide

As with any tool or platform, this should be seen as just that. Twitter itself is not a strategy. You should be thinking in terms of how it integrates with the rest of your communications and marketing strategies and how it will help you attain your business goals.

Image credit: clevercupcakes (Flickr)
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