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Mark Hanlon | October 2, 2012
Welcome to October’s edition of Showreel. This month the focus is on the changing nature of how we are all consuming TV content and the implications this changing behaviour will have.
As always you can follow on twitter (@harrykrane) to keep up with all of the latest news.
Interesting example of a TV channel’s use of social media from the states as Fox, for the first time, has premiered Raising Hope on twitter 2 weeks before its TV premiere. A good example of utilising the power of social media to create buzz before the main launch
High on its success of the Paralympics (C4 viewing was up 21%) the channel announces its plan to produce real quality drama in the mould of Top Boy and This Is England. On the back of a difficult year for the channel (Paralympics excepted) it will be good to see the channel produce more quality content
C4 have been pushing the boundaries this week with their Drugs Live Show and while it didn’t perform from a viewing perspective it certainly got the twittersphere hot under the collar. Rumours of this being followed up by the channel commissioning Dealer or No Dealer with Noel Edmonds and Come Down With Me are unconfirmed
An interesting piece from Google worth a read is their view on multi screening. Looking at consumer media behaviour across the course of a day it found that 90% of our media interactions in any given day are screen based
OK Commuter. BBC announced the launch of their download service for iPad and iPhone users, allowing people to watch BBC content without the need for a 3G or Wi-Fi signal. Gamechanger number 1
Following on the theme on what you want, when you want Sky have announced a shake-up of their Anytime+ (their on demand platform on TV’s) with Sky subscribers now able to get ITVplayer and Demand 5 on their TV’s with BBC’s iPlayer and 4OD coming very soon. Gamechanger number 2
Other interesting stuff:
TV is dead. The facts
Measuring TV alongside online video viewing continues to be a topic open for debate however a recent study from Videology suggests that a second screen campaign could add 3% to 5% of incremental cover on heavy weight TV campaigns
Phillip Schofield pays £2m for a kitchen
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